I've been studying relationship marketing from a few different sources - one of which is an article from bizjournals.com. I thought their first step towards relationship marketing was an odd one....in the article they state:
"1. Fine-tune your search engine keywords and criteria
Develop strong, informative (not sales-y) content that answers the questions they are asking. Poll your sales people for what pain customers are going through. Develop a system to track customer pain points and then leverage that into solutions-based content that you deliver in educational, sometimes fun and even funny ways. We’re human beings! Be real and human."
"Relationship marketing is a strategy designed to foster customer loyalty, interaction and long-term engagement. It is designed to develop strong connections with customers and strong emotions within customers by providing them with information directly suited to their needs and interests and by promoting open communication." Basically it’s the act of being knowledgeable and helpful with sharing that knowledge - and doing it consistently. It’s also about impressing upon their emotions by selling your product or service in a way that causes them to see the “why”.
Wow! 100 years of Rotary in Greeley, Colorado! If you asked me just 2 months ago what Rotary is and where it came from, I’d have no clue.
I’ve vaguely heard of Rotary Club a sparse few times in my life. I really had no idea what it was or what it was for, though….that is until we were hired for this project!
As you watch the video above, you’ll notice that Rotary has a rich history of service above self. Rotary actually started in Chicago in 1905 with a man who invited some of his friends to join a gathering of businessmen for the sole purpose of fellowship. It wasn’t until they met a few times that they decided it could be more than just fellowship…it could also be helping their fellow man! That idea spread to several places in the US and then around the world! One of the early locations was right here in our hometown of Greeley, CO - in 1917!