Chanelle and Craig's Wedding Day Story from George Sickler on Vimeo.

Ah, there's nothing like the stench of negativity in the morning! You know what I'm talking about - your side business or side hobby that "serious" business people think is silly and somehow disqualifies you for any "serious" business relationships.

Read more: "You also do weddings? Umm...no thanks."

From a bizjournal.com article titled "10 steps to relationship marketing" - 

2. Make sure it is available in a mobile-friendly way

Most content is now consumed on your smartphone and/or tablet. Think video, backed up with PDF reports, interactive websites, and more.

3. Integrate your digital practices

Rather than doing only one form of marketing, for instance Facebook ads, the most successful companies integrate their digital marketing to include social media (like Facebook) coupled with video (usually on YouTube) and a devoted program of digital analytics to measure what is happening. Going by "your gut feeling" is nice, but with all due respect to your gut, it can be wrong.

Read more: Mobile-ready and digitally diversified

I've been studying relationship marketing from a few different sources - one of which is an article from bizjournals.com. I thought their first step towards relationship marketing was an odd one....in the article they state:

"1. Fine-tune your search engine keywords and criteria
Develop strong, informative (not sales-y) content that answers the questions they are asking. Poll your sales people for what pain customers are going through. Develop a system to track customer pain points and then leverage that into solutions-based content that you deliver in educational, sometimes fun and even funny ways. We’re human beings! Be real and human."

Read more: What Does SEO Have to do with Relationship Marketing?