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Our Latest Stories
Our most recent projects, thoughts, and adventures!
Rotary Gala - Celebrating 100 Years
Wow! 100 years of Rotary in Greeley, Colorado! If you asked me just 2 months ago what Rotary is and where it came from, I’d have no clue.
Creating Videos with "Shareability"
Scroll thru your avg FB or twitter feed and what do you notice most? I notice a sea of videos and photos – the viral ones…the kind you seem to see EVERYBODY sharing or retweeting. They all have one thing in common – “shareability”.
We’re continuing on in our series of questions you should ask yourself when starting your business or wanting to revitalize it…
- Am I outsourcing the right tasks?
When George and I first started this business, we did EVERYTHING…nothing was outsourced. Everything was in-house. We still mostly operate on this basis, but we’ve discovered there really are good reasons for outsourcing some things. For instance – neither George or I can act or do voice-overs well. We suck at it, actually, so we outsource for acting talent or voice talent. That was a smart move. We have, however, made mistakes in outsourcing – namely our previous interns. Now, I know that’s technically still in-house, but it’s only in-house if I am diligently supervising the interns. If I just accept their work and send it out, assuming they did a fine job, I might as well be outsourcing. I’ve made that mistake a couple of times but now we scrutinize every piece of work they finish – not only to maintain our quality standards, but also to help the next generation learn the correct way to do it. It sometimes seems mean, but it’s necessary.
So, you're ready to close the sale but, during the meeting, your potential client seems to be balking at the price. So, out of fear of losing the sale, you discount it...then add more services to sweeten the deal...then discount it again. Finally, they accept the deal and you sign a contract! Yay!! But is that really something to celebrate? You just added more work for less money. So where did it all go wrong, and how can you fix that?
We’re continuing in our series on questions you should ask yourself if you want to start a business or have already:
- What’s your appetite for risk?
Some of us are more of a risk-taker than others. Take myself and my husband, for instance, …here in the Sickler house we refer to him sometimes, as the “safety guru”, because he’s the one that keeps the kids (and myself) from taking unnecessary risks – I feel like every household needs one of those types. Myself, on the other hand…I tend to like the rush of taking risks – I ride the scary rides and sail through uncharted waters. I like the surprise and the thrill of not knowing what’s up ahead!
When we talk about risk-taking in the business arena, we’re talking about needing both types.