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Our most recent projects, thoughts, and adventures!
Rotary Gala - Celebrating 100 Years
Wow! 100 years of Rotary in Greeley, Colorado! If you asked me just 2 months ago what Rotary is and where it came from, I’d have no clue.
Creating Videos with "Shareability"
Scroll thru your avg FB or twitter feed and what do you notice most? I notice a sea of videos and photos – the viral ones…the kind you seem to see EVERYBODY sharing or retweeting. They all have one thing in common – “shareability”.
I have 2 new questions for you this week – if you’re a business-minded person, I’d love to hear your take on these questions which I also do as a FB live video every Wednesday at approx. 1 PM here: www.facebook.com/mountainharvestmedia
- How much power to my suppliers have?
This piggybacks off of the last question 2 weeks ago, which was “how much power do my customers have?”. Rather than the concern of losing business, though, this component has the possibility of stealing your money in unfair price-gouging which will cause you to have to increase your retail price, which may drive away clientele. They both have negative implications if you’re not careful. Last time we decided that, in order to maintain control over your business and not allow clients to dictate what you do, you need to either expand your customer base or always appear confident and not desperate when dealing with clients.
We’re back with some of the most important questions to ask yourself as a Colorado small business owner or manager.
- What differentiates my product or service from my competition?
Now, I’ve heard there are some dumb people out there who think they have no competition. I call BS. EVERYONE has competition. It is cocky and naïve to think otherwise. Yes, you may be at the top of your industry, so you might FEEL as if you don’t have competition, but that was the downfall of the Hare when he lost to a Tortoise, so it’s time to drop that act, STAT. Know your competition, even if you are the best right now, because if you’re not paying attention to who they are and what they’re doing, they may just pull a fast one on you as they begin to notice your weaknesses and capitalize on that, becoming strong where you’re weak and pulling ahead.
So – do some homework…
Read more: What makes you different and better? And what does that have to do with milkshakes?
We’re continuing on with our list of questions we should be asking ourselves if we’re getting ready to start a business or just need a refresher course for a business boost.
- Am I clearly communicating my value proposition?
This is a continuation of question #2 from last week which was “what is my value proposition”. As I said, it’s good that you know it but you have to memorize an elevator speech to ensure that others can know what’s in your brain, too.
Here are some good things to remember when constructing an elevator speech (30 sec) or the longer CFB speech (Challenges, Features, and Benefits - 3 minutes):